Clinic Marketing

I’ve seen the atmosphere and environment make a big difference in some clinics. These intangible factors influence your clinic’s success, and they are in your control! Let’s run through a few examples and how to improve them for your facility.

You can get your clinic goals fully funded without wrestling with the budget cycle. Venturing outside traditional funding means that your staff can get everything they need to deliver the service you envision.

A bad swing doesn’t just mean a bad shot. A poorly trained swing can lead to injury.  When you consider the number of swings that a golfer will take on the practice range or the course, overuse injuries can occur in a short period of time.

Gone are the days of just going to the clinic that’s closest to home. Consumers of healthcare are becoming more active buyers, just like consumers in general. They do their research before they pick a provider, and that research most often starts online.

Finding the right clinician for your clinic can be a long and daunting process. But getting it right is essential. So here are a few tips to make this experience easier, more efficient, and ultimately – more successful.

“BTE’s Primus increases revenue and pays for itself in short order." The PrimusRS allows the clinic to capitalize on higher-yielding CPT codes, and bill for more units. Aside from its earning potential, therapists and patients feel more engaged with the new equipment.

Net Promoter Score (NPS) is an effective way to measure your patients’ satisfaction. It's easy to do, and helps predict your clinic's future growth.

While physician referrals may account for a large portion of your new patient acquisition, there is ample opportunity for your clinic to use testimonials to more proactively drive new business and improve overall patient retention.

First (and perhaps foremost), you must decide if you have the desire to expand the focus of your clinic.  This is awfully “touchy feely” for a business decision.  But, if you do not have deep seated motivation to grow your clinic in this way, don’t go there. 

Marla Tappy's unique approach for creating a cash-pay clinic removes the frustration of insurance billing. She keeps her clients happy with the clinically superior results and engaging experience of the Eccentron.

Employers’ overall claims costs continue to rise, and Workers' Comp therapy is in high demand. Payers who handle these claims are eager to get their clients back to work and function as efficiently as possible. This presents a tremendous opportunity for your clinic.

The right equipment can transform your practe, bringing better results to your clients and growing your business. But with so many options for therapeutic devices, how can you choose? Here are three factors to look for when choosing new equipment for your clinic.