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Finding the Best Competitive Advantage for Your Clinic – It’s All About Return on Investment
CategoriesGone are the days of just going to the clinic that’s closest to home. Consumers of healthcare are becoming more active buyers, just like consumers in general. They do their research before they pick a provider, and that research most often starts online.
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Spotlight on Equine Therapy
CategoriesTherapeutic horseback riding, or equine therapy, provides clinical treatment in a barnyard setting. Patients engage in highly interactive and fun activities. Equine therapy can be used to treat a variety of diagnoses, both physical and behavioral.
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While physician referrals may account for a large portion of your new patient acquisition, there is ample opportunity for your clinic to use testimonials to more proactively drive new business and improve overall patient retention.
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Marla Tappy's unique approach for creating a cash-pay clinic removes the frustration of insurance billing. She keeps her clients happy with the clinically superior results and engaging experience of the Eccentron.
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Patients as Customers
CategoriesThe customer lens makes the retention problem one of customer satisfaction. More importantly, it puts the onus on the clinic to manage the entire customer experience. In this view, it is not the price of each visit (e.g. the copay), that is the problem, it is the patient's perceived value of each visit. How can you demonstrate the value of treatment?
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When negotiating reimbursement rates and considering treatment plan approval, insurance companies refer to their own statistics as a guide. Bringing your data levels playing field, offering the leverage needed to negotiate for your patient. Outcomes tracking can help you advocate for your patient and show the value of treatment.