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Finding the Best Competitive Advantage for Your Clinic – It’s All About Return on Investment
CategoriesGone are the days of just going to the clinic that’s closest to home. Consumers of healthcare are becoming more active buyers, just like consumers in general. They do their research before they pick a provider, and that research most often starts online.
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I experienced this tragedy fifteen years ago, when one of my closest friends died in childbirth. Her death defied the statistics – she was a healthy, upper middle class woman and well-educated. It devastated me as a friend, but truly shocked me as a healthcare professional.
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“BTE’s Primus increases revenue and pays for itself in short order." The PrimusRS allows the clinic to capitalize on higher-yielding CPT codes, and bill for more units. Aside from its earning potential, therapists and patients feel more engaged with the new equipment.
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Spotlight on Equine Therapy
CategoriesTherapeutic horseback riding, or equine therapy, provides clinical treatment in a barnyard setting. Patients engage in highly interactive and fun activities. Equine therapy can be used to treat a variety of diagnoses, both physical and behavioral.
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Net Promoter Score (NPS) is an effective way to measure your patients’ satisfaction. It's easy to do, and helps predict your clinic's future growth.
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While physician referrals may account for a large portion of your new patient acquisition, there is ample opportunity for your clinic to use testimonials to more proactively drive new business and improve overall patient retention.
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Marla Tappy's unique approach for creating a cash-pay clinic removes the frustration of insurance billing. She keeps her clients happy with the clinically superior results and engaging experience of the Eccentron.
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Employers’ overall claims costs continue to rise, and Workers' Comp therapy is in high demand. Payers who handle these claims are eager to get their clients back to work and function as efficiently as possible. This presents a tremendous opportunity for your clinic.
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The right equipment can transform your practe, bringing better results to your clients and growing your business. But with so many options for therapeutic devices, how can you choose? Here are three factors to look for when choosing new equipment for your clinic.
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Patients as Customers
CategoriesThe customer lens makes the retention problem one of customer satisfaction. More importantly, it puts the onus on the clinic to manage the entire customer experience. In this view, it is not the price of each visit (e.g. the copay), that is the problem, it is the patient's perceived value of each visit. How can you demonstrate the value of treatment?
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When negotiating reimbursement rates and considering treatment plan approval, insurance companies refer to their own statistics as a guide. Bringing your data levels playing field, offering the leverage needed to negotiate for your patient. Outcomes tracking can help you advocate for your patient and show the value of treatment.
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In accordance with the “triple aim” of the Patient Protection and Affordable Care Act, healthcare providers are now held to a higher level of accountability than ever before. Therapists must demonstrate measurable results and an enhanced patient experience. This process begins with an accurate assessment of the client’s physical therapy needs.