Clinic Management

Whether you’re opening a new practice or looking to breathe new life into a longstanding clinic, these marketing activities will get you to your goals. Learn how to create a clinic marketing strategy including content marketing, digital ads, local SEO, trackable KPIs and more.

OT Practice magazine by AOTA gathered expert advice from those who know how to start, run, and grow a successful Occupational Therapy clinic. Discover helpful insights from management consultants, experienced managers and owners, and experts in clinic growth, compliance, and more.

Choosing a telehealth platform requires careful consideration. The best platform for your clinic depends on many factors, like your clinic size, patient population, disciplines, specialties, etc.

A recent article identifies four questions that physical therapy patients have before their first session. These four questions help set patient expectations for the course of treatment. Answering these questions early on can establish trust, increase engagement, and improve their satisfaction with your treatment.

If you aren’t happy with the results you’re getting on social media, here’s a new approach. Instead of posting the same content you’d expect from a typical rehab clinic, why not take a page from the social media influencers’ playbook?

Dr. Edo Zylstra runs an outpatient rehab clinic like no other. At KinetaCare, every patient pays cash only, and every referral comes from word-of-mouth. That’s a business model built entirely on pure clinical success and patient enthusiasm.

When patients look at their objective progress reports, they know they’re getting better. There’s no guessing whether patients are progressing and no question about what’s making the difference. The strongest driver of his incredible compliance rate is the MCU’s evidence-based, objective measurement.

“For neck rehab, the MCU does what TheraBands and manual therapy can’t do...It was so obvious, what’s missing is neck strength. With the MCU we can finally address the underlying problem."

Two-thirds of your clinic marketing potential is being left up to chance – Here’s what to do about it

Reimbursement and CPT codes are uncharted territory for most Athletic Trainers. But one trailblazer has built a successful system of billing and reimbursement for athletic training services at Valdosta State University.

These steps will help you track program performance over time and make adjustments as needed. Here you’ll find three important metrics for new program development.

If there has ever been something you wanted to change or improve in your clinic, now is the time to take action and achieve your clinic's goals. For some inspiration, here are a few ways you can expand your offerings in the new year.