Practice Management

Whether you’re opening a new practice or looking to breathe new life into a longstanding clinic, these marketing activities will get you to your goals. Learn how to create a clinic marketing strategy that includes content marketing, digital ads, local SEO, trackable KPIs and more.

OT Practice magazine by AOTA gathered expert advice from those who know how to start, run, and grow a successful Occupational Therapy clinic. Discover helpful insights from management consultants, experienced managers and owners, and experts in clinic growth, compliance, and more.

You likely use CPT 97110 Therapeutic Exercise in every session. Because it's so commonly used in rehab, many payers highly scrutinize the documentation before approving for reimbursement. Keep reading to learn what you should include in your documentation of CPT 97110.

Choosing a telehealth platform requires careful consideration. The best platform for your clinic depends on many factors, like your clinic size, patient population, disciplines, specialties, etc.

If you aren’t happy with the results you’re getting on social media, here’s a new approach. Instead of posting the same content you’d expect from a typical rehab clinic, why not take a page from the social media influencers’ playbook?

Dr. Edo Zylstra runs an outpatient rehab clinic like no other. At KinetaCare, every patient pays cash only, and every referral comes from word-of-mouth. That’s a business model built entirely on pure clinical success and patient enthusiasm.

When patients look at their objective progress reports, they know they’re getting better. There’s no guessing whether patients are progressing and no question about what’s making the difference. The strongest driver of his incredible compliance rate is the MCU’s evidence-based, objective measurement.

“For neck rehab, the MCU does what TheraBands and manual therapy can’t do...It was so obvious, what’s missing is neck strength. With the MCU we can finally address the underlying problem."

Without thorough documentation, payers will assume treatments aren't needed and could deny reimbursement. Skilled service documentation proves the necessity of your treatment. Use these tips to show the necessity of treatment and ensure reimbursement.

You can earn contact hours and continuing education credits that work double time for you, your patients, and your clinic. In this article, we will discuss a few opportunities for CEUs that can double as clinical certifications.

Two-thirds of your clinic marketing potential is being left up to chance – Here’s what to do about it

Reimbursement and CPT codes are uncharted territory for most Athletic Trainers. But one trailblazer has built a successful system of billing and reimbursement for athletic training services at Valdosta State University.