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Whether you’re opening a new practice or looking to breathe new life into a longstanding clinic, these marketing activities will get you to your goals. Learn how to create a clinic marketing strategy including content marketing, digital ads, local SEO, trackable KPIs and more.
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OT Practice magazine by AOTA gathered expert advice from those who know how to start, run, and grow a successful Occupational Therapy clinic. Discover helpful insights from management consultants, experienced managers and owners, and experts in clinic growth, compliance, and more.
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Virtual reality can improve motor re-learning in stroke patients through repetition of tasks, environmental feedback, and mental imagery. Here's how VR gaming can benefit your patients.
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As an orthopedic PT, I frequently work with traumatic amputations. During assessment, I consider both the physical and mental / emotional impact of the patient's condition. Treatment addresses strength, flexibility, function, and emotional care.
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Grip strength is a strong indicator of overall health for older adults. The correlation is so strong between grip strength, overall strength, bodily functions, and aging that it has become a biomarker in clinical settings.
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A recent article identifies four questions that physical therapy patients have before their first session. These four questions help set patient expectations for the course of treatment. Answering these questions early on can establish trust, increase engagement, and improve their satisfaction with your treatment.
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Pain science addresses the complex experience of pain beyond the physical effects – the emotional, psychological, and social ripple effects it can have on our patients' lives.
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If you aren’t happy with the results you’re getting on social media, here’s a new approach. Instead of posting the same content you’d expect from a typical rehab clinic, why not take a page from the social media influencers’ playbook?
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When patients look at their objective progress reports, they know they’re getting better. There’s no guessing whether patients are progressing and no question about what’s making the difference. The strongest driver of his incredible compliance rate is the MCU’s evidence-based, objective measurement.
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“For neck rehab, the MCU does what TheraBands and manual therapy can’t do...It was so obvious, what’s missing is neck strength. With the MCU we can finally address the underlying problem."
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Two-thirds of your clinic marketing potential is being left up to chance – Here’s what to do about it
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These steps will help you track program performance over time and make adjustments as needed. Here you’ll find three important metrics for new program development.
