Clinic Marketing

Whether you’re opening a new practice or looking to breathe new life into a longstanding clinic, these marketing activities will get you to your goals. Learn how to create a clinic marketing strategy including content marketing, digital ads, local SEO, trackable KPIs and more.

OT Practice magazine by AOTA gathered expert advice from those who know how to start, run, and grow a successful Occupational Therapy clinic. Discover helpful insights from management consultants, experienced managers and owners, and experts in clinic growth, compliance, and more.

If you aren’t happy with the results you’re getting on social media, here’s a new approach. Instead of posting the same content you’d expect from a typical rehab clinic, why not take a page from the social media influencers’ playbook?

Dr. Edo Zylstra runs an outpatient rehab clinic like no other. At KinetaCare, every patient pays cash only, and every referral comes from word-of-mouth. That’s a business model built entirely on pure clinical success and patient enthusiasm.

When patients look at their objective progress reports, they know they’re getting better. There’s no guessing whether patients are progressing and no question about what’s making the difference. The strongest driver of his incredible compliance rate is the MCU’s evidence-based, objective measurement.

“For neck rehab, the MCU does what TheraBands and manual therapy can’t do...It was so obvious, what’s missing is neck strength. With the MCU we can finally address the underlying problem."

Two-thirds of your clinic marketing potential is being left up to chance – Here’s what to do about it

If there has ever been something you wanted to change or improve in your clinic, now is the time to take action and achieve your clinic's goals. For some inspiration, here are a few ways you can expand your offerings in the new year.

After speaking with clinic managers from around the country, I have heard encouraging stories of finding new ways to keep your doors open – from patient treatment adjustments to seeking financial support.

How Auburn Sports Medicine overcame budget hurdles to give their athletes better rehab and training with the Eccentron.

Why would a patient or referrer choose your clinic over your closest competitor? What’s your clinic’s competitive advantage, and how are you capitalizing on that? If you don’t know the answers to those questions, you now have a starting point to grow your clinic.

I’ve seen the atmosphere and environment make a big difference in some clinics. These intangible factors influence your clinic’s success, and they are in your control! Let’s run through a few examples and how to improve them for your facility.